The study provides a mapping of the digital ecosystem of a panel of approximately 30 brands, observing both strategic parameters and UX on websites in the USA, Italy and China. This study has been conducted annually since 2014 and represents a valuable tool for defining and analyzing industry trends.
Since 2021, thanks to the collaboration with Altagamma, an annual mapping of the digital ecosystem of Altagamma member brands has been carried out, observing and analyzing both strategic parameters and UX on Italian websites. The proposed methodologies are tailored to different sectors and updated annually to account for developments in the digital world.
Methodology born in 2020, revised and expanded over the years to keep up with both the technological developments of the platforms and the styles and communication methods of the brands.
The reports produced over the years have focused on both Western and Asian social media, specifically for the Fashion&Luxury sector:
The study of email contact plans originated in 2016 with the aim of analyzing the email communication strategies implemented by brands from the perspective of the user: from this, a methodology was developed that focuses on analyzing contact frequencies, communicated content, and visual elements.
Over the years, communications from a panel of approximately 30 brands in different countries have been analyzed with the goal of identifying localized strategies and content.
Specifically, for the Fashion & Luxury sector, the reports produced over the years have focused on the following countries:
The study of online catalogs was initiated in 2014 with the aim of analyzing the breadth and variety of offerings and pricing strategies to provide insights into brand strategic positioning.
Over the years, the methodology has been used both for studying entire catalogs and adapted for the analysis of specific product categories.
The reports produced over the years for the Fashion&Luxury sector have focused on the following categories and countries:
Since 2015, an annual online shopping experience test has been conducted, examining all phases of the customer experience through digital and physical touchpoints. Tests have been conducted in various locations, including local players (brands, department stores, retailers, etc.), with the aim of identifying both general trends and best practices as well as local specificities.
Specifically, the reports produced over the years for the Fashion & Luxury sector have been conducted in the following countries:
Contact us
Contactlab S.r.l.
Company with a single shareholder
Share capital: €10,000.00 fully paid-up
Chamber of Commerce of Milan, Monza Brianza, Lodi
VAT 13808060969
Registered office and administrative office
Via Emilio Cornalia 11,
20124 MILANO (MI)
Tel. 022831181