Discover programs from past years

Every year, a Digital Benchmarking & Audit program is defined, specifically for the different sectors,
that allows us to monitor the trends and the main evolutions.

Digital Competitive Map for the Fashion&Luxury sector with International focus

The study provides a mapping of the digital ecosystem of a panel of approximately 30 brands, observing both strategic parameters and UX on websites in the USA, Italy and China. This study has been conducted annually since 2014 and represents a valuable tool for defining and analyzing industry trends.

Digital Competitive Map for the Fashion, Design&Furniture, Food&Beverage and Hospitality sectors with a focus on Italy

Since 2021, thanks to the collaboration with Altagamma, an annual mapping of the digital ecosystem of Altagamma member brands has been carried out, observing and analyzing both strategic parameters and UX on Italian websites. The proposed methodologies are tailored to different sectors and updated annually to account for developments in the digital world.

Analysis of social contact plan

Methodology born in 2020, revised and expanded over the years to keep up with both the technological developments of the platforms and the styles and communication methods of the brands.

The reports produced over the years have focused on both Western and Asian social media, specifically for the Fashion&Luxury sector:

  • Report 2020: focus on Facebook, Instagram, Kakao (KR), Line (JP),WeChat (CN), Weibo (CN)
  • Report 2021: focus on Douyin (CN), Kakako (KR), Line (JP), WeChat (CN), Weibo (CN)
  • Report 2023: focus on Douyin (CN), Kakako (KR), Line, Red (CN), WeChat (CN)

Analysis of email contact plan

The study of email contact plans originated in 2016 with the aim of analyzing the email communication strategies implemented by brands from the perspective of the user: from this, a methodology was developed that focuses on analyzing contact frequencies, communicated content, and visual elements.

Over the years, communications from a panel of approximately 30 brands in different countries have been analyzed with the goal of identifying localized strategies and content.

Specifically, for the Fashion & Luxury sector, the reports produced over the years have focused on the following countries:

  • Report 2016: focus on Stati Uniti, Italia, Francia, Germania
  • Report 2020: focus on Stati Uniti, Italia, Francia
  • Report 2022: focus on Stati Uniti, Italia, Giappone

Pricing strategies and online catalogue breadth

The study of online catalogs was initiated in 2014 with the aim of analyzing the breadth and variety of offerings and pricing strategies to provide insights into brand strategic positioning.

Over the years, the methodology has been used both for studying entire catalogs and adapted for the analysis of specific product categories.

The reports produced over the years for the Fashion&Luxury sector have focused on the following categories and countries:​

  • Report from 2014 to 2017: analysis of the entire online catalogue
  • Report 2021: detailed analysis of the «Bags» product category in the United States, Italy and China
  • Report 2022: detailed analysis of the product category «Shoes» in the United States, Italy and China
  • Report 2022: detailed analysis of the product category «Ready-to-Wear women» in the United States, Italy and China

Online shopping experience

Since 2015, an annual online shopping experience test has been conducted, examining all phases of the customer experience through digital and physical touchpoints. Tests have been conducted in various locations, including local players (brands, department stores, retailers, etc.), with the aim of identifying both general trends and best practices as well as local specificities.

Specifically, the reports produced over the years for the Fashion & Luxury sector have been conducted in the following countries:

  • Report 2015: shopping experience in Milan
  • Report 2016: shopping experience in New York
  • Report 2017: shopping experience in Paris and shopping experience in Xianmen
  • Report 2019: shopping experience in Tokyo
  • Report 2020: shopping experience in Seoul
  • Report 2021: shopping experience in Shanghai
  • Report 2022: shopping experience in London
  • Report 2023: shopping experience in Dubai

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