Business Intelligence

You will have access to a team of Data Scientists and Data Analysts who, through data analysis, will help you better understand your target audience and their habits: demographics, purchases, digital KPIs, social media. This allows us to personalize marketing actions and enhance brand loyalty.


The Business Intelligence team manages the complete process of data exploration and visualization. The services offered go in three directions:

  1. Data analysis and visualization: from email performance analysis to the effectiveness of loyalty actions.
  2. Development of new algorithms with advanced mathematical-statistical models.
  3. Strategic consultancy.


Through data analysis and clustering, it is possible to organize the user base into an advanced structure that allows us to communicate in a personalized way, enhancing interactions with end-users and identifying new business opportunities.

Data analysis provides a clear view of your audience, useful for making informed decisions and smarter business choices.

Do you need information? Contact us

Fill out the form: we commit to handling your requests promptly.

    Discover other services

    Digital Strategy & Consulting

    Our Digital Strategy & Consulting team supports businesses in facing the ever-evolving digital world. We assist our clients in creating winning strategies by providing customized, well-researched solutions that stay up-to-date with the times.

    © 2023 MailUp S.p.A. – P.IVA e C.F. 09480090159 - All rights reserved