SPARK
The ready-to-use loyalty solution for stronger, measurable and more engaging customer relationships.
Spark is Loyaltylab’s plug-and-play loyalty solution, built for brands that want to launch a loyalty programme quickly and efficiently, while still delivering strategic value and a high-quality customer experience.
Why choose Spark
Ready
to go
A pre-configured loyalty framework including tiers, points, rewards, customer journeys and dashboards — all designed to be easily tailored to your brand and implemented within a short timeframe.
Built-in customer intelligence
Transactional and behavioural data are brought together into actionable customer profiles, enabling smarter segmentation and more relevant communications.
Seamless customer experience
A mobile app or no-download web app that gives customers instant access to their digital loyalty card, points balance, rewards, benefits and personalised communications.
Designed
to grow
A structured starting point that can evolve over time into a more advanced and fully customized loyalty programme.
Programme features
Spark offers a flexible loyalty framework that adapts to your brand’s positioning, commercial objectives and customer base.
Tier-based loyalty structure
Four loyalty tiers — Bronze, Silver, Gold and Platinum — with progressively enhanced benefits unlocked as customers reach predefined thresholds.
Rewards and benefits
Three reward types can be activated depending on your brand strategy:
- Tier benefits
- Redeemable rewards
- Partner perks offered through selected brands
Transaction tracking
Three complementary methods ensure every purchase is captured:
- API integration with POS systems — customers simply show their digital card and points are assigned automatically
- In-store web app — store staff can register transactions quickly and easily
- OCR receipt upload— customers upload a photo of their receipt through the app and points are recognized automatically
Engagement beyond the purchase
Pre-configured missions, mini-games, instant-win mechanics and recurring prize draws help brands stay connected with customers between purchases. Each engagement mechanic can be activated or deactivated independently.
The platform powering the programme
Spark brings together all the tools needed to collect customer data, generate actionable insights and activate personalised communications across the entire Customer Lifecycle.
Integrated CDP
Collects and unifies data from transactions, digital interactions, campaigns and loyalty activities, connecting them to individual customer profiles.
Behavioural Segmentation
Create dynamic audiences based on real customer behaviour, including purchase frequency, recency, customer value, preferences, engagement levels and churn risk.
Journeys and marketing automation
Deliver personalized communications triggered by customer actions and events, such as sign-up, purchases, tier upgrades, inactivity, reactivation or unredeemed rewards.
Dashboard and performance monitoring
Access loyalty and CRM KPIs to track programme adoption, redemption rates, engagement, purchase frequency, segment performance and campaign results.
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