A personalised digital communication project to enhance customer experience and strengthen relationships with the brand.
A large-scale personalised communication project based on dynamic contents and campaigns creation, differentiated into micro-segments by behavioural variables.
A project to integrate on-line and off-line channels aimed at increasing in-store sales with a personalised communication plan based on digital direct marketing.
UNHCR Italia posed the challenge to analyze and understand a vast amount of data in order to define the next steps of the contact plan to increase donors’ engagement, involvement and donations ultimately giving an opportunity to refugees.
The petcare division at Nestlé Italia has chosen Contactlab to consolidate its customer engagement strategy through email marketing, basing its communications on advanced segmentation and automated campaigns.