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Innovation projects

PEUTEREY: A RENEWED CUSTOMER ENGAGEMENT STRATEGY

Peuterey has made an important overhaul to its customer engagement strategy, investing in the digital channel to collect information about its customers and use that data as a stimulus to generate sales.

COLTORTI: CUSTOMISING THE SHOPPING EXPERIENCE WITH CONTACTLAB'S FULL SUITE

Coltorti has deployed Contactlab’s engagement marketing platform to ensure an entirely customer-centric approach while executing its marketing programs.

ARDUINO ASSURED THE BEST UX ON ITS WEBSITES

Arduino has chosen Contactlab’s Engagement Marketing suite as its centralised userbase management tool, and got better results from its marketing efforts.

ASPIAG: A COMMUNITY TO NURTURE

Aspiag, a leading mass distribution retailers in Italy, chose Contactlab to boost the number of members in its community interested in healthy eating.

360-DEGREE PASSION: PURINA CUSTOMER ENGAGEMENT

The petcare division at Nestlé Italia has chosen Contactlab to consolidate its customer engagement strategy through email marketing, basing its communications on advanced segmentation and automated campaigns.

CREATING LOYALTY BEFORE SETTING OFF: THE COSTA CROCIERE CUSTOMER JOURNEY

A personalised digital communication project to enhance customer experience and strengthen relationships with the brand.

COMMUNICATING THROUGH DYNAMIC PERSONALISATION

A large-scale personalised communication project based on dynamic contents and campaigns creation, differentiated into micro-segments by behavioural variables.

GROWING TOGETHER WITH DIGITAL DIRECT MARKETING

A project to integrate on-line and off-line channels aimed at increasing in-store sales with a personalised communication plan based on digital direct marketing.

CONTACTLAB AND UNHCR ITALIA PARTNER TO POSITIVELY AFFECT PEOPLE’S LIVES THROUGH DONORS

UNHCR Italia posed the challenge to analyze and understand a vast amount of data in order to define the next steps of the contact plan to increase donors’ engagement, involvement and donations ultimately giving an opportunity to refugees.

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