Luxury Goods Series

Online Offer Dive – SS 2015

07/2015

La seconda edizione dell’indagine realizzata da Contactlab in collaborazione con Exane BNP Paribas, dedicata alla profondità dell’offerta acquistabile online nel mercato USA, potenzia la base di ricerca estendendo l’analisi a 30 brand del luxury fashion.

i nomi dei brand leader nella vendita online delle diverse categorie merceologiche
il livello di fiducia che ciascun brand analizzato pone nelle vendite online
la disponibilità dei prodotti nel catalogo web per l’acquisto online, incluse le varianti colore
l’assortimento per classe merceologica
la proporzione degli item rivolti ad un pubblico femminile/maschile

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Online Offer Dive – SS 2015

07/2015

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