Luxury Goods Series

The Pillars of Value Perception – Country of Origin

È disponibile la 2° edizione della ricerca sul “Made in”, l’analisi fatta da Contactlab sulla trasparenza che i principali player del Fashion&Luxury adottano online rispetto ai paesi di provenienza dei capi di abbigliamento.

Emergono tre principali comportamenti:

Brand che producono nelle Country of origin cosiddette “heritage” e che lo comunicano online
Brand che producono nelle contry heritage ma non lo comunicano online
Brand che producono in country non considerate “heritage” e lo comunicano online
Brand che producono in country non considerate “heritage” e non lo comunicano online

Perchè la trasparenza è un valore? Quanto influisce questo atteggiamento sulla percezione di un brand?

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For further information please send an email to digitalfrontier@contactlab.com

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