Luxury Goods Series

Digital Luxury: The Online Pricing Landscape SS15

10/2015

L’Online Pricing Landscape SS15, approfondimento realizzato da ContactLab in collaborazione con Exane BNP Paribas, analizza il valore del prezzo di 40.000 prodotti di lusso proposti online da 30 brand, nel mercato USA.

Con questo report otterrai:

trend sulla crescita del valore, del prezzo e del profitto ottenuto tramite la vendita online
overview sull’uso dell’e-commerce correlato a specifiche tipologie di prodotti
una comparazione tra le strategie di pricing online dei principali brand del lusso
dettagli sul range di prezzo di diverse tipologie di prodotti

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Digital Luxury: The Online Pricing Landscape SS15

10/2015

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