Luxury Goods Series

Luxury Consumers in Shanghai

03/2014

Si intitola China Reality Check – Luxury Consumers in Shanghai ed è un approfondimento realizzato in collaborazione con Exane BNP Paribas.
Partendo dalle evidenze emerse nel nostro Luxury Digital Behaviour Study, gli analisti hanno rielaborato e commentato i dati soffermandosi sui comportamenti degli acquirenti dei beni di lusso nell’area metropolitana di Shanghai.

L’approfondimento in particolare analizza:

la propensione degli abitanti di Shanghai all’acquisto dei beni di lusso
l’abitudine di effettuare acquisti all’estero
la brand awareness spontanea dei brand del lusso

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Luxury Consumers in Shanghai

03/2014

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