E+DBS

Email Marketing Metrics Benchmark Report 2013 – Non Profit

09/2014

A disposizione del settore i risultati dell’analisi puntuale di quasi 67 milioni di email inviate nel 2013 da 30 ONP tramite la piattaforma di contactLab.

Tra i primi sostenitori della necessità di realizzare questo Benchmark, strumento inedito per le ONP italiane, c’è Paolo Ferrara, Responsabile Comunicazione e Raccolta fondi Terre des Hommes, che commenta: “Mai come quest’anno i dati sembrano indicare una coerenza tra le difficoltà che il settore sta attraversando e le tendenze rilevate. La flessione di open e click rate non può che suggerire la necessità di un approccio maturo allo strumento dell’email, per instaurare un ciclo di comunicazione continuativo e integrato con i propri stakeholder”.

Per tutte le ONP che vogliono confrontare i propri risultati con le medie del settore è disponibile un estratto; il Report completo è riservato alle ONP clienti di Contactlab.

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For further information please send an email to study@contactlab.com

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