Luxury Goods Series

The Digital Competive Map – The Race is on!

01/2015

Un nuovo approfondimento che mette in evidenza il ruolo del digitale per 28 top player moda di alta gamma disponibile grazie ad un aggiornamento della Digital Competitive Map, lo strumento che utilizza 66 parametri quantitativi.

Scarica il nuovo Report per avere una panoramica aggiornata che mostra le evoluzioni nell’uso del digitale (da settembre a gennaio) e che mette in evidenza quali brand abbiano migliorato le modalità di interazione attraverso l’online, trovando un nuovo posizionamento all’interno della Map elaborata da ContactLab ed Exane BNP Paribas.

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The Digital Competive Map – The Race is on!

01/2015

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