Luxury Goods Series

Digital Frontier 2017: Multi-brand vs. Mono-Brand

07/2017

È uscita la 5° edizione della Digital Frontier, la ricerca realizzata da Contactlab e pubblicata da Exane BNP Paribas che ormai da anni mappa i trend dell’e-luxury nel mondo.

Confermata la spesa più alta in negozio dei clienti digitalmente contattabili (+20% rispetto a chi non autorizza azioni di promozione sul proprio profilo), e dei clienti multicanale (+50% rispetto a chi compra solo in negozio), trend ormai stabile da tre anni.

Oggi i brand del Fashion & Luxury vedono provenire circa l’85% dei ricavi dai clienti già presenti nei loro database: investire nella gestione dei clienti attraverso un CRM che ne consenta l’identificazione e la contattabilità digitale, permettendo di conoscere le loro abitudini, i comportamenti e le preferenze di acquisto per relazionarsi al meglio con loro rappresenta la nuova sfida per i brand.

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For further information please send an email to digitalfrontier@contactlab.com

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