Luxury Goods Series

China Online Boom: yet to come for Ostrich Luxury Brands

02/2017

In questo nuovo report Contactlab, in collaborazione con Exane BNP Paribas, disegna una Digital Competitive Map China specifica per questo paese per analizzare le performance di 34 brand del lusso, tra cui 2 locali (Chow Tai Fook e Shanghai Tang), nella gestione strategica e operativa dell’e-commerce e della digital experience offerta in questo paese.

Il mercato cinese è particolarmente significativo, in quanto, i trend mostrano che la Cina è e sarà ancora per i prossimi anni la forza trainante del settore lusso.

La Cina è un paese fortemente digitalizzato, con una forte penetrazione del canale ecommerce: proprio per questo sorprende rilevare come alcuni tra i principali luxury brand non abbiano ancora sviluppato un canale ecommerce diretto, tra questi Hermes, Louis Vuitton, Gucci, Prada, Tiffany.

Dalla ricerca emerge come brand best performer: Burberry che si mostra come leader indiscusso della categoria.

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