Luxury Goods Series

Digital and Physical Integration: Luxury Retail’s Holy Grail

03/2016

ContactLab ed Exane BNP Paribas realizzano una nuova pubblicazione dedicata all’integrazione tra i punti vendita e i touchpoint digitali dei marchi di lusso e dei principali department stores americani.

La “bravura digitale” è stata misurata conducendo oltre 60 visite di persona nei negozi di ciascun brand (o multibrand) analizzato, prendendo in considerazione 21 parametri in tre aree:

1) tecnologie in negozio
2) la qualità del servizio in negozio offerto ai clienti digitali
3) quanto si fa leva sul digitale sfruttando al massimo il traffico in store

SHARE

0

CONTACTS

For further information please send an email to digitalfrontier@contactlab.com

GO TO TOP

Fill in the form

to download the report

Insert your name

Insert your surname

Insert your email address Email address inserted is invalid

Telephone number inserted is invalid Insert your telephone number

Select your country

Insert your position

Insert your job description

Insert your company

Insert your company sector

PRIVACY INFORMATIVE NOTE

MailUp S.p.A. - 20124 Milano (Italy), email: privacy@mailup.com, Fiscal Code/VAT IT 09480090159, as Data Owner and the entity in charge of data processing, informs interested parties that their personal data, as provided, shall be processed and used insofar as to process requests made by said interested parties and/or to provide periodic newsletters and/or to provide informational materials/white papers/reports as desired. Submitting one’s personal data is entirely optional. However, please note that should data not be provided it will be impossible to fulfil any service requests.The so-transmitted data shall be processed only for the time necessary for the fulfilment of the above purposes. Data may be processed by electronic means, by employees working in the commercial, editorial and administrative areas and may furthermore be processed as specified in the privacy policy of this site (click here to read the full text: contactlab.com/en/privacy-policy) which is to be considered an integral part of this policy.Data provided in the above manner may be used by the Data Owner to send email communications (newsletters, email series, event and initiative notifications, etc.). Usage of such data for purposes other than those described here may be proposed from time to time and in which case an update to this policy will be provided and your consent requested. By way of example, this may occur in instances where we wish to carry out data profiling or process your data for direct marketing purposes through both automated tools (such as SMS, MMS, email, fax, autoresponders, social media messages) or non-automated means (telephone calls by human operator, post). Subjects whose data has been provided to the Data Owner have the right to confirm the existence or not of said data and to understand its content and provenance and to check its exactness or to update or rectify it in accordance with Article 7 of Italian Legislative Decree 196/2003. The same Decree also provides for the right of those concerned to ask that the data be deleted, anonymized, or to be excluded from further processing in cases where data is not held in conformity with the law. Interested parties may also, with legitimate reasons, oppose the processing of their personal data or choose by which means they wish to be contacted or to receive promotional messages, for example only by email or SMS or by telephone with human operator or by post. Such requests should be addressed to the Data Owner’s physical address or by email to privacy@mailup.com.

Yes, I accept the terms and conditions of signing up to this service and have read the privacy policy regarding the storing my information.

Please confirm

By marking this box, the user expressly accepts that the personal data provided will be processed by ContactLab, including by electronic means, for the purposes of promotional or commercial communications relating to products or services offered by ContactLab. Note that even after consenting to such processing, persons concerned may at any time raise full or partial objections pursuant to Article 7, paragraph 4 of the Privacy Code. (Optional) Yes, I accept the data profiling for the purposes of commercial analysis aimed at personalizing direct marketing.

Digital and Physical Integration: Luxury Retail’s Holy Grail

03/2016

SHARE

CONTACTS

Related Reports

Report Fashion & Luxury: Digital Competitive Map 2019

È uscita la nuova edizione della DCM Contemporary Fashion – 2019

La Digital Competitive Map estesa per la prima volta al mondo del Contemporary Fashion

Report Luxury: Online Offer Dive and Pricing Landscape 17/18

The Online Purchase Experience Ranking in Paris

The Pillars of Value Perception – Country of Origin

Digital Frontier 2017: Multi-brand vs. Mono-Brand

Online Offer Dive & Pricing Landscape FW16/17

Fill in the form

to download the report

PRIVACY INFORMATIVE NOTE

Just one more click!

Check your inbox