Luxury Goods Series

Chinese Luxury Demand Momentum: A few original data points

02/2017

Il report Chinese Luxury Demand Momentum: A few original data points realizzato da Contactlab in collaborazione con Exane BNP Paribas, fornisce dati di scenario sul mercato cinese, approfondendo l’analisi del ruolo del digitale nel settore del lusso in Cina e dando una previsione sulla crescita di questo mercato per il 2017.

La ricerca sottolinea che la Cina rappresenta circa il 16% del giro d’affari del lusso mondiale e che nel 2016 questo valore è cresciuto del 10% sul 2015. Secondo i nostri analisti, per il 2017 si ipotizza un continuum di questo andamento positivo.

In particolare, l’analisi si focalizza sulla penetrazione dell’ecommerce nel Paese, dove si registra il 7% di vendite online sulle vendite totali, e sulle possibili conseguenze degli ultimi avvenimenti politici a livello mondiale sugli scambi commerciali della Cina con gli Stati Uniti e con l’Europa.

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