Presentazione

Contactlab per Eataly: Marketing Cloud & soluzioni di loyalty

03/2022

Microsoft ci ha scelti tra i suoi partner per partecipare agli ISV Solution Days, una due giorni dedicata ai protagonisti della trasformazione digitale.

Abbiamo deciso di mostrare il lavoro fatto con Eataly, un progetto di loyalty su misura pensato per i loro clienti: grazie alla potenza e alla semplicità della Contactlab Marketing Cloud, Eataly ha integrato i flussi di acquisto e le comunicazioni digitali e realizzato un programma fedeltà, attivo ormai in tutti i negozi d’Italia, in grado di incentivare e stupire nel modo giusto i suoi clienti.

Con il nostro accompagnamento strategico ed esecutivo, e al lavoro costante di intelligence e analisi sul database del cliente, abbiamo portato importanti risultati:

Efficientamento dei processi di marketing grazie all’automazione e alla conoscenza delle abitudini di ogni cliente
Creazione di migliaia di tessere fedeltà a partire dal lancio del programma
Aumento a doppia cifra dei ricavi legati all’email marketing, generati da campagne promozionali segmentate e per questo altamente efficaci

Vuoi sapere come abbiamo fatto? Scarica la presentazione!

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