THE MODULES OF THE LOYALTY SUITE
Contactlab’s Loyalty Suite is a modular ecosystem that enables brands to design, manage and optimize loyalty and customer-engagement programs in an integrated, data-driven way.
Each module is built to address specific needs — from points and rewards management to exclusive benefits, contests, and in-store activations — offering flexibility, scalability and seamless integration with the Marketing Cloud and corporate CRM systems.
Thanks to an omnichannel approach and advanced automation and analytics, the Loyalty Suite allows you to:
• Capture and leverage customer data in real time
• Personalize experiences and incentives at every stage of the customer journey
• Measure and continuously improve loyalty-program performance
• Boost engagement, retention and overall brand value
ContactPlay
The >plug-and-play solution for managing contests and promotional initiatives — from instant-win campaigns to more sophisticated contests.
Intuitive and highly flexible, it helps engage customers, spark interaction and drive engagement, conversions and brand awareness.
End-to-end contest management: instant win, quizzes, surveys, scratch & win, member-get-member, photo contests
- Admin panel for receipt uploads and prize validation
- Automated communications and real-time customer-data updates
- Full integration with the Marketing Cloud for lead generation, upselling and higher purchase frequency
Point & Tier Attribution
The solution for managing points, tiers and progression rules within loyalty programs.
It embeds user authentication and points-attribution logic directly into the Marketing Cloud, streamlining operations and rewarding customer loyalty.
- Management of program enrollment, including B2B scenarios
- Automatic point collection based on actions and purchases
- Dynamic tier assignment according to achieved thresholds
- Delivery of rewards and digital incentives linked to campaigns
- Automated service communications throughout the customer journey
Benefit Club Management
The solution for managing exclusive benefits, discounts and promotions for loyalty-program members.
It enables the creation of dedicated member areas and themed campaigns to strengthen customer relationships and drive engagement.
- Centralized management of benefits, offers and partner deals
- Dynamic, customizable schedule of profitable benefits with periodic rotation
- Seasonal themed campaigns (e.g., Christmas, Summer, Black Friday)
- Integration with external partners to expand reward opportunities
Reward Management
The solution allows brands to manage rewards and incentives in a complete, customized way within loyalty programs.
It allows brands to build exclusive member areas and thematic campaigns designed to enrich customer relationships and boost engagement.
- Centralized management of the reward catalog with dynamic assignment rules
- API integration with the CDP for real-time updates on data and availability
- Automated, personalized offers based on customer behavior and value
- Advanced dashboard and analytics to monitor rewards, points and program performance (KPIs, redemption, conversions)
