STRATEGY: OUR METHOD
We design customized research methodologies tailored to the specific needs of each client and project, starting from a solid analytical foundation to deliver tailored consulting support. Having a clear understanding of customer needs, expectations, and behaviors is essential for building winning strategies.
We are the partner that helps you identify solutions to optimize the customer experience and strengthen engagement.
With a practical, targeted approach, we turn insights into measurable results.
1 Scope Definition
We identify the Brand’s specific needs and define the project scope, including reference panels, analysis period, countries, parameters and study areas, methodology, and analytical framework.
2 DATA COLLECTION
In-depth mapping of the identified analysis areas, gathering qualitative and quantitative data to build a strong knowledge base and a comprehensive database to support subsequent analyses.
3 Analysis & Benchmarking
Benchmarking activities comparing the brand with its competitors and structured data analysis to identify best practices and gaps; preparation of summary documents and detailed support libraries.
4 Insights & rECOMMENDATIONS
Identification of actionable insights and recommendations tailored to the Brand, translated into strategic and/or operational transformative initiatives; support in defining the digital implementation roadmap.
OUR MARKETING STRATEGY SERVICES
We work alongside you to find answers to your business needs through three key services:
CUSTOM PROJECTS
Structured studies and analyses tailored to the brand’s specific objectives, with personalized methodology, analytical framework, panels, and timeframe.
STRATEGIC
SUPPORT
Hands-on guidance to achieve business goals and project roadmaps, monitoring and controlling KPIs, and project management.
TRAINING SESSIONS & Workshop
Interactive workshops, discussion sessions, and training with the brand’s dedicated teams to explore insights, trends, and practical applications.