TURNING DATA INTO REAL VALUE
In an increasingly experience-driven market, data is the starting point for understanding customers, anticipating their needs, and building meaningful relationships.
By combining analysis with strategic vision, Contactlab Data Intelligence guides brands — regardless of the technology they use — on a growth journey fueled by effective insights, informed decisions, and a deep understanding of their customers.
Our goal is simple: to optimize brand performance by transforming complex data into clear, actionable, and results-driven insights.
Data Analysis & insightS
Every project begins with a careful assessment of data quality and an in-depth analysis.
We explore customer and prospect interactions with the brand to identify patterns and extract actionable insights, leveraging data from all available sources. We apply retention analysis, basket analysis, buying cycle evaluation, and RFM modeling to purchase data.
We manage the analytical side of loyalty programs both during the program design phase — by creating business cases — and in the live and post-launch phases to monitor effectiveness.
We study the performance of different contact channels in detail, tracking KPIs and trends, and apply attribution models as well as algorithms for not-human interaction detection.
Every insight is driven by a clear purpose: to provide brands with a data-informed view that enables them to optimize business performance.
Advanced Analytics AND PREDECTIVE MODELS
Our expertise in machine learning and data science allows us to go beyond describing data, enabling us to forecast and optimize future actions.
Through clustering, behavioral segmentation, and personas modeling, we define targeted profiles and strategies for each segment, making every action more relevant and effective. We implement predictive models and custom algorithms to estimate Customer Lifetime Value and anticipate churn.
With process mining, we analyze real customer journeys across touchpoints to identify recurring behaviors and optimization opportunities that enhance the experience and increase the value of the relationship.
With Advanced Analytics, data becomes a tool for forecasting, not just analyzing.
Data visualization & DATA-driven DECISIONS
Clarity is key for turning analysis into action.
We transform data into interactive dashboards, dynamic reports, and intuitive visualization tools that enable brands to monitor KPIs — from campaign performance to store and product category metrics, all the way to real customer journeys.
Each reporting project is tailor-made to deliver insights that are easy to read yet rich in depth, combining high-level summaries with detailed analysis.
From performance monitoring to visualizing the customer journey, we make data accessible at all decision-making levels, turning it into a strategic lever for business growth.