DATA AT THE HEART OF YOUR STRATEGY
Reach your destination with a complete, simple, and fast solution.
Contactlab’s Marketing Cloud is a SmartPlatform.
It gives you exactly what you need. You can fully leverage every feature.
Personalize your digital campaigns without requiring technical expertise.
Streamline and automate your operations.
Benefit from the guidance of experts with over twenty-five years of experience.
OPTIMIZE PERFORMANCE
Our goal is to maximize the effectiveness of marketing strategies by focusing on data collection, optimization, and activation, while ensuring effective consent management.
We guide our clients in creating and managing data-centric strategies, structured around five key phases to generate value:
DATA COLLECTION
Collect and unify all data sources into a single, centralized user profile.
Information is acquired in real time from mixed systems such as digital channels, stores, CRM, and marketing platforms, creating a complete view of your customer.
Socio-demographic, behavioral, transactional, and predictive data (habits, preferences, online and offline purchases, interactions, and future trends) are immediately available for analysis and activation.
This approach significantly reduces integration, management, and maintenance costs while improving the quality and consistency of information.
SEGMENTATION
Simplify audience targeting and exploration.
Starting from the unique profile of each contact, you can identify in real time who visited the new collection page on your e-commerce without completing a purchase.
It is possible to define advanced, dynamic segments that include all in-store customers without an online account or app download, allowing multichannel campaigns to be launched.
The system allows for the quick identification of the most loyal recent customers who have maintained their Gold status. Retargeting campaigns are then developed for these customers to boost engagement.
DATA ACTIVATION
Campaigns can be activated immediately, allowing the platform to operate autonomously
Targets are applied in the most suitable way for each use case: from sending SMS or emails to single or recurring dispatches, or more complex customer journeys.
Campaigns are fully automated, enabling real-time responses when a contact subscribes to a newsletter, abandons a cart on the e-commerce site, or completes a purchase.
The platform also facilitates the management of e-commerce interactions, post-purchase surveys, fundraising activities, and other engagement initiatives. Advanced infrastructure and a dedicated team ensure the maximization of email delivery rates, maintaining high levels of deliverability over time.
CAMPAIGN ANALYSIS
Data can be leveraged to optimize future campaigns.
Communications are sent based on their actual effectiveness, while shipment behavior is continuously monitored. The performance of different target groups can be compared to assess campaign impact and measure results.
Result analysis provides insights into how activities influence sales and helps refine programs, maximizing the value of data-driven strategies.
In this way, data speaks for itself: with the support of technology and expert guidance, it can be correctly interpreted to reveal its true meaning
DATA ENRICHMENT
Enhance and leverage user profiles through advanced data processing.
By applying algorithms such as RFM (Recency, Frequency, Monetary), Customer Lifetime Value, Engagement Score, and other behavioral metrics, you gain a more complete and dynamic view of your customer base.
Automatic identification of homogeneous clusters and segments simplifies analysis, improves targeting capabilities, and allows you to optimize marketing campaign performance efficiently and effectively.
FROM DATA TO VALUE
Contactlab Marketing Cloud collects and centralizes data, enriches it with strategic insights, enables advanced segmentation, automates campaigns and communications, and measures and optimizes ROI.