Report Fashion & Luxury: Digital Competitive Map 2019
The 7th edition of the Digital Competitive Map 2019 is out today, the report that extensively measures the level of multi-channel and digitization employed by the top international fashion & luxury brands.
This year the panel is composed of 37 brands, as Max Mara, Moschino, Stone Island and Versace are now included in the analysis. The structure of the map has been reviewed and significantly updated: there are now almost double the number of evaluation parameters compared to the previous edition, and special attention has been paid to the effort to localize content and customer engagement strategies.
For the second year the data collected and analysed in this edition of the Digital Competitive Map have been used to assign the Altagamma Digital Awards 2019, showcasing the luxury brands making strides in the digital sphere. This year’s winners are: Burberry, Gucci, Dior, Bulgari and Moncler (in this picture with Stefania Lazzaroni, General Manager of Fondazione Altagamma; Massimo Fubini, CEO of Contactlab e Matteo Lunelli, Vice President of Fondazione Altagamma).
Brands in the panel are:
- Bottega Veneta
- Brunello Cucinelli
- Loro Piana
- Miu Miu
- Saint Laurent
- Versace (new!)
- Louis Vuitton
- Hugo Boss
- Max Mara (new!)
- Moschino (new!)
- Michael Kors
- Ralph Lauren
- Stone Island (new!)
- Tory Burch
If you buy the Premium report you get a unique, indispensable tool to monitor the digital evolution of 37 major players in the Fashion & Luxury industry, plus the possibility to analyze how your brand performs on the Digital Customer Experience offered to customers.
- Over 300 pages of in-depth analysis
- Full access to the row data: 35 tables, comparing the 37 brands in the panel on 200 parameters
- A complete collection of screenshots from websites and product pages
- Full script of the conversations with customer service via live chat and email
- The option to analyze up to 3 brands of choice not already included in the panel on the 146 parameters of the Digital Competitive Map.