Marketing Automation

Your contacts behave differently and have varied preferences. Managing them individually, according to their habits and across multiple channels, can be complicated. For effective interactions, you need to be able to analyse real-time behaviours and create journeys that automatically respond to user actions with personalised messages matching their path.


Flow is the marketing automation feature within the Contactlab Marketing Cloud that helps you design and automate customer journeys, simply and intuitively. Determine the channels and content you want to use to interact with your contacts, according to their behaviour. Then monitor the results to maximise the effectiveness of your strategy.


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