Customer Data Platform
Create unique profiles for your contacts, keeping track of interactions happening on your channels.
Turn data into value: gather, enhance and associate information to establish personalised, profitable relationships with your customers.
Hub
Hub is the feature on the Contactlab Marketing Cloud that makes it possible to collect and integrate all your customer data in one place, in real time. Hub can communicate simply and immediately with eCommerce sites, CRM software, cash register management systems, client services, apps and other external systems.
UNIQUE PROFILES • GDPR READY • API LIBRARY, SDK, PLUGINS • ANONYMOUS DATA
Plan
Plan is the feature in the Contactlab Marketing Cloud that makes advanced segmentation possible within your customer base, using artificial intelligence to associate personal information, behaviours and other collected data points. Identify your target audience quickly and plan relevant, effective messages through a simple, intuitive interface.
MICRO-SEGMENTATION • INTUITIVE INTERFACE • FAST QUERIES • ”DO-NOT-DISTURB” SETTINGS
Data
With Data, you’ll discover your customers’ characteristics and behaviour patterns. Stay one step ahead of their actions thanks to the machine learning component built into the Contactlab Marketing Cloud. A wide range of algorithms and predictive analytics are available to pinpoint your top customers and those at risk of abandonment, foreseeable profits, engagement levels with respect to digital messaging and much more.
ARTIFICIAL INTELLIGENCE • EMAIL ENGAGEMENT INDEX • RFM • CLV
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