Luxury Goods Series

Who buys Where: Decrypting cross-border Luxury Demand Flows


This new research, lead by Contactlab and Exane BNP Paribas, highlights how travellers spending patterns are shaping the luxury brands industry and why retailers need to use this opportunity to engage with tourists.

Key facts from the Who buys where: Decrypting cross-border Luxury Demand Flows research:

  • travellers purchasing luxury goods abroad account for around 30 per cent of worldwide revenues;
  • there are different purchasing habits of tourists according to their origin countries;
  • luxury brands need to leverage this opportunity.



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