In collaboration with prestigious partners, our research team conducts market research and creates reports on users’ new online habits, the digital performance of the biggest brands in the Fashion & Luxury sector, and the evolution of sales and marketing strategies in terms of the adoption of digitalization.
The 3rd edition of this Contactlab study is dedicated both to the depth of the online offer dive and to a comparison of the online pricing strategies of the key 30 luxury brands.
ContactLab and Exane BNP Paribas release a new analysis revealing how luxury brands can better engage with their customers through email.
This new research, lead by ContactLab and Exane BNP Paribas, measured digital and physical retail integration amongst top designers carrying out 61 visits in NYC.
Luxury in: India is the first report of ContactLab and Exane BNP Paribas new research series, “Luxury in”, which explores global luxury markets.
The Digital Competitive Map analysis shows considerable improvements in global performance in the second semester of 2015 by over two thirds of the brands.
The research is a world first in examining the online purchase experience rank among brands and the consumer journey in the luxury retail sector.
The second edition of the study, realized by ContactLab in cooperation with SAP hybris software, analyze the market dimensions, characteristics and behaviours of online purchasers of fashion [...]
A new study into the value of online pricing strategies for luxury products, comparing 30 top brands and the sales strategies they have adopted in the US market.
Digital Competitive Map by ContactLab & Exane BNP Paribas analyze top 30 luxury brands' in the use of digital as a strategic leverage for business.
