Luxury Goods Series

Online Offer Dive & Online Pricing Landscape FW15

04/2016

The 3rd edition of this Contactlab study is dedicated both to the depth of the online offer and to a comparison of the online pricing strategies of the key 30 luxury brands in the US market.

This report, carried out in collaboration with Exane BNP Paribas, shows how price entry points for luxury are quite low, starting from 200$.

As Marco Pozzi said,

“Luxury goods products are not for the rich, but for those getting richer. These people have newly acquired spending power and the ambition to be recognised as “having made it”. The rich, by contrast, have everything, have nothing to demonstrate. That’s why entry points are so important, because they leverage on the aspirational behaviour of the bulk of luxury demand”.


SHARE


CONTACTS

NEWSLETTER

Subscribe now to receive news and insights on customer engagement

© 2017 ContactLab S.p.A. – P.IVA e C.F. 09480090159 - All rights reserved
This website uses some cookies, also managed by third parties, and other technology such as fingerprinting,in order to collect statistical information and to target messages in line with the users’ online navigation preferences. To withhold consent to this cookies, click here.If you continue browsing by accessing any other section or selecting any item on this website (e.g. by clicking a picture or a link), you signify your consent to the use of cookies and other technology for profiling purposes.