Luxury Goods Series

Menswear – A Real-Life Example of Multi Brand Retailing

12/2014

The Contactlab study, produced in collaboration with Exane BNP Paribas, looks in detail at menswear purchasing dynamics in multibrand stores.

Download the Report to discover:

  • the importance of brand value in multibrand stores
  • the correlation between the number of products from diverse brands purchased and the expenditure
  • the strategies adopted by the main luxury groups in the menswear world

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