Luxury Goods Series

Menswear – A Real-Life Example of Multi Brand Retailing

12/2014

The Contactlab study, produced in collaboration with Exane BNP Paribas, looks in detail at menswear purchasing dynamics in multibrand stores.

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the importance of brand value in multibrand stores
the correlation between the number of products from diverse brands purchased and the expenditure
the strategies adopted by the main luxury groups in the menswear world

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Menswear – A Real-Life Example of Multi Brand Retailing

12/2014

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