Luxury Goods Series

Menswear – A Real-Life Example of Multi Brand Retailing


The Contactlab study, produced in collaboration with Exane BNP Paribas, looks in detail at menswear purchasing dynamics in multibrand stores.

Download the Report to discover:

  • the importance of brand value in multibrand stores
  • the correlation between the number of products from diverse brands purchased and the expenditure
  • the strategies adopted by the main luxury groups in the menswear world



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