Luxury Goods Series

Digital Luxury: The Online Pricing Landscape SS15

10/2015

The Online Pricing Landscape SS15 is a study made in collaboration with Exane BNP Paribas on the price value of 40,000 luxury products sold online by 30 brands in the US market.

This report contains:

  • Trends on the growth of value, pricing structure and profit gained through online sales
  • A comparison of the online pricing strategies of the key luxury brands
  • Overview of e-commerce use, correlated to specific product types
  • Details on the price range of different product categories

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