Digital Luxury: The Online Pricing Landscape SS15
The Online Pricing Landscape SS15 is a study made in collaboration with Exane BNP Paribas on the price value of 40,000 luxury products sold online by 30 brands in the US market.
This report contains:
- Trends on the growth of value, pricing structure and profit gained through online sales
- A comparison of the online pricing strategies of the key luxury brands
- Overview of e-commerce use, correlated to specific product types
- Details on the price range of different product categories