Luxury Digital Behaviour Study
The Luxury Digital Behaviour Study is a study of digital users and luxury brands which analyses the relationship between consumers and high-end fashion products. The study is focused on two advanced and competitive markets – New York and Shanghai – while measuring the positioning and attractiveness of over 20 brands.
The abstract, which contains a selection of the key results, is available to download for free.
The full report, available for a fee, offers full results and analysis relating to:
- new market opportunities
- the communication model
- the purchasing journey
- the role of digital
The research, based on a multi-client model, is part of a new approach created to provide valuable information to companies seeking to fully understand purchasing behaviour so as to enable the definition of an integrated strategy between retail and e-commerce channels, both in terms of sales and promotion and communication.