E+DBS

Luxury Digital Behaviour Study

01/2014

The Luxury Digital Behaviour Study is a study of digital users and luxury brands which analyses the relationship between consumers and high-end fashion products. The study is focused on two advanced and competitive markets – New York and Shanghai – while measuring the positioning and attractiveness of over 20 brands.

The abstract, which contains a selection of the key results, is available to download for free.
The full report, available for a fee, offers full results and analysis relating to:

new market opportunities
the communication model
the purchasing journey
the role of digital

The research, based on a multi-client model, is part of a new approach created to provide valuable information to companies seeking to fully understand purchasing behaviour so as to enable the definition of an integrated strategy between retail and e-commerce channels, both in terms of sales and promotion and communication.

SHARE

CONTACTS

For further information please send an email to study@contactlab.com

© 2023 MailUp S.p.A. – P.IVA e C.F. 09480090159 - All rights reserved Preferenze cookies

Fill in the form

to download the report

Insert your name

Insert your surname

Insert your email address Email address inserted is invalid

Telephone number inserted is invalid Insert your telephone number

Select your country

Insert your position

Insert your job description

Insert your company

Insert your company sector

PRIVACY INFORMATIVE NOTE

MailUp S.p.A. - 20124 Milano (Italy), email: privacy@mailup.com, Fiscal Code/VAT IT 09480090159, as Data Owner and the entity in charge of data processing, informs interested parties that their personal data, as provided, shall be processed and used insofar as to process requests made by said interested parties and/or to provide periodic newsletters and/or to provide informational materials/white papers/reports as desired. Submitting one’s personal data is entirely optional. However, please note that should data not be provided it will be impossible to fulfil any service requests.The so-transmitted data shall be processed only for the time necessary for the fulfilment of the above purposes. Data may be processed by electronic means, by employees working in the commercial, editorial and administrative areas and may furthermore be processed as specified in the privacy policy of this site (click here to read the full text: www.contactlab.com/en/privacy-policy) which is to be considered an integral part of this policy.Data provided in the above manner may be used by the Data Owner to send email communications (newsletters, email series, event and initiative notifications, etc.). Usage of such data for purposes other than those described here may be proposed from time to time and in which case an update to this policy will be provided and your consent requested. By way of example, this may occur in instances where we wish to carry out data profiling or process your data for direct marketing purposes through both automated tools (such as SMS, MMS, email, fax, autoresponders, social media messages) or non-automated means (telephone calls by human operator, post). Subjects whose data has been provided to the Data Owner have the right to confirm the existence or not of said data and to understand its content and provenance and to check its exactness or to update or rectify it in accordance with Article 7 of Italian Legislative Decree 196/2003. The same Decree also provides for the right of those concerned to ask that the data be deleted, anonymized, or to be excluded from further processing in cases where data is not held in conformity with the law. Interested parties may also, with legitimate reasons, oppose the processing of their personal data or choose by which means they wish to be contacted or to receive promotional messages, for example only by email or SMS or by telephone with human operator or by post. Such requests should be addressed to the Data Owner’s physical address or by email to privacy@mailup.com.

Yes, I accept the terms and conditions of signing up to this service and have read the privacy policy regarding the storing my information.

Please confirm

By marking this box, the user expressly accepts that the personal data provided will be processed by ContactLab, including by electronic means, for the purposes of promotional or commercial communications relating to products or services offered by ContactLab. Note that even after consenting to such processing, persons concerned may at any time raise full or partial objections pursuant to Article 7, paragraph 4 of the Privacy Code. (Optional) Yes, I accept the data profiling for the purposes of commercial analysis aimed at personalizing direct marketing.