Luxury Goods Series

Luxury Consumers in Shanghai

03/2014

Entitled China Reality Check – Luxury Consumers in Shanghai this is a new analysis carried out in collaboration with Exane BNP Paribas.

Starting from the information gained during our Luxury Digital Behaviour Study, analysts have reprocessed and explained the data focusing on the luxury buying habits in the metropolitan area of Shanghai.

The analysis specifically looks at:

  • The willingness of people in Shanghai to purchase luxury goods
  • Habits surrounding making purchases abroad
  • Spontaneous brand awareness of luxury brands

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