Ecommerce and Fashion 2015


The second edition of the study, realized by Contactlab in cooperation with SAP hybris software, analyze the market dimensions, characteristics and behaviours of online purchasers of fashion articles. This report compares the Italian and the European ecommerce environment, and is an extract from the European+ Digital Behaviour Study 2015.

Download the report to discover:

  • The evolution of the impact of fashion on ecommerce
  • The favourite channels for online shopping and the preferred ones for infocommerce
  • The impact of mobile that will change brand’s customer engagement strategies
  • The power of newsletter to convert prospect in shopper



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