Luxury Goods Series

The Digital Competive Map – The Race is on!

01/2015

The Digital Competitive Map – The Race is on! is the new Report of the Luxury Goods Series which highlights the role of digital for the top 28 players in high-end fashion is available thanks to an update to the Digital Competitive Map, using 66 quantitative parameters.

The report provides an updated overview showing the changes in the use of digital (from September to January) and highlighting which brands have improved their online interaction methods, gaining a new position on the Map, designed by ContactLab and Exane BNP Paribas.


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