The Digital Frontier: a new China
The report, produced in collaboration with Exane BNP Paribas, leader in equity research, is dedicated to the luxury goods market and brings to light the role of digital as a fundamental asset for the creation of economic value.
Download the abstract and read the executive summary for a preview of the publication relating to:
- The impact of digital direct marketing on sales of luxury goods
- The value of e-commerce and its impact on global turnover
- The importance of a cross-channel strategy