Luxury Goods Series

The Digital Frontier: a new China

03/2014

The report, produced in collaboration with Exane BNP Paribas, leader in equity research, is dedicated to the luxury goods market and brings to light the role of digital as a fundamental asset for the creation of economic value.

Download the abstract and read the executive summary for a preview of the publication relating to:

The impact of digital direct marketing on sales of luxury goods
The value of e-commerce and its impact on global turnover
The importance of a cross-channel strategy

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The Digital Frontier: a new China

03/2014

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