Digital Frontier The New Luxury World of 2020
The partnership between ContactLab and Exane BNP Paribas, leader in equity research, continues with the publication of a new report: the third edition of Digital Frontier, highlighting the ever-greater role of digital communication in the luxury sector.
Under analysis are:
- the value of customers who can be contacted through digital channels
- the impact of email marketing campaigns on turnover, through online and in-store sales
- forecasts for the expansion of e-commerce in the luxury field over the coming years