Luxury Goods Series

Digital Frontier The New Luxury World of 2020


The partnership between ContactLab and Exane BNP Paribas, leader in equity research, continues with the publication of a new report: the third edition of Digital Frontier, highlighting the ever-greater role of digital communication in the luxury sector.

Under analysis are:

  • the value of customers who can be contacted through digital channels
  • the impact of email marketing campaigns on turnover, through online and in-store sales
  • forecasts for the expansion of e-commerce in the luxury field over the coming years



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