Luxury Goods Series

Digital Frontier 2016 – Digital Luxury is turning Mainstream

06/2016

We continue our partnership with Exane BNP Paribas and work to ascertain quantitative hard facts on the magnitude of the digital opportunity for luxury brands, penetration by geography and product category, e-commerce and retail synergies.

Key facts from the 2016 Digital Frontier research

The development of digital luxury is matching our DF2020 forecasts
Brands on fast-forward to a ‘direct consumer dialogue’ position
All brands have made digital development a CEO priority

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For further information please send an email to digitalfrontier@contactlab.com

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Digital Frontier 2016 – Digital Luxury is turning Mainstream

06/2016

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