Luxury Goods Series

Digital Competitive Map – Jan 2016 – The Race is Speeding Up

01/2016

We continue our analysis on the progress of the digital strategies of the top 30 players in the luxury market: thanks to this 4th edition of the Digital Competitive Map we can investigate the evolution of each brand in the use of digital technology as a strategic leverage for business.

The report is eagerly awaited by the senior managers of the biggest fashion brands who recognize the value of this unique, privileged and effective observation tool that measures the level of multi-channel marketing and digitization employed by 30 international fashion and luxury brands.

The consolidated analysis shows considerable improvements in global performance (+9%) in the second semester of 2015 by over two thirds of the brands. The highest results were found, once again, in the axes of Digital Customer Experience, but also in that of “Strategic Reach” while there were exponential improvements in a number of areas.

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