Luxury Goods Series

Digital Competitive Map – Jan 2016 – The Race is Speeding Up

01/2016

We continue our analysis on the progress of the digital strategies of the top 30 players in the luxury market: thanks to this 4th edition of the Digital Competitive Map we can investigate the evolution of each brand in the use of digital technology as a strategic leverage for business.

The report is eagerly awaited by the senior managers of the biggest fashion brands who recognize the value of this unique, privileged and effective observation tool that measures the level of multi-channel marketing and digitization employed by 30 international fashion and luxury brands.

The consolidated analysis shows considerable improvements in global performance (+9%) in the second semester of 2015 by over two thirds of the brands. The highest results were found, once again, in the axes of Digital Customer Experience, but also in that of “Strategic Reach” while there were exponential improvements in a number of areas.


SHARE


CONTACTS

NEWSLETTER

Subscribe now to receive news and insights on customer engagement

© 2017 ContactLab S.p.A. – P.IVA e C.F. 09480090159 - All rights reserved
This website uses some cookies, also managed by third parties, and other technology such as fingerprinting,in order to collect statistical information and to target messages in line with the users’ online navigation preferences. To withhold consent to this cookies, click here.If you continue browsing by accessing any other section or selecting any item on this website (e.g. by clicking a picture or a link), you signify your consent to the use of cookies and other technology for profiling purposes.