Luxury Goods Series
Digital Competitive Map – Citius, Altius, Fortius
We continue our analysis on the progress of the digital strategies of the top 30 players in the luxury market: thanks to the Digital Competitive Map we can investigate the evolution of each brand in the use of digital technology as a strategic leverage for business.
In this edition the quantitative parameters analyzed increased from 66 to 86, having added a voluminous study on the proficiency of each of these brands to create customer engagement through digital direct marketing.
In the report you’ll find an overview on the overall performance: growth is there and we can see it, but it is uneven and immature and points to individualism in the strategic choices that define the competitiveness of each brand in the digital arena.