Luxury Goods Series

Chinese Luxury Demand Momentum: A few original data points

02/2017

The report Chinese Luxury Demand Momentum: A few original data points, released by Contactlab in collaboration with investment company Exane BNP Paribas, provides a scenario analysis for the growth of the luxury Chinese market in 2017 and analyses the role that the digital plays in this trend.

Findings show that China represents ca. 16% of luxury goods worldwide market, a significant increasing value, 10% in 2016, that we expect to keep growing also in 2017.

More specifically, the research focuses on direct ecommerce operations, which in China reached a similar 7-8% penetration of digital sales to total sales, and on possible risks on the sector due to the latest wordwide recent political events, which could influence China trade relations with USA and Europe.


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