The Online Purchase Experience China
Contactlab, via Natale Battaglia 12
We wait for you at the analyst meeting to meet and share
some highlights of the latest report by Contactlab and Exane BNP Paribas.
The Online Purchase Experience in China report measures how European luxury brands market online to the Chinese consumer: 65 parameters, both online and in-store and WeChat, across 3 global luxury brands, 4 E-tailers, 1 Department Store.
The metrics focused on communication in regards to ordering, purchasing, packaging, return procedure, and return communication.
The meeting will be held in Italian.
8.50 – 9.20
Main highlights by Marco Pozzi, Senior Advisor Contactlab
The new report “Online Purchase Experience in China”
9.20 – 9.30
Overview of the role of digital by Massimo Fubini, CEO Contactlab
Impact on customer experience for fashion-luxury brands
9.30 – 10.00
Q&A, Coffee & Networking
Milan, via Natale Battaglia 12