Online Purchasing Experience in Paris

Mandarin Oriental, via Andegari 9 Milano

Online Purchasing Experience in Paris

The exclusive event, by invitation onlyto meet and share some highlights from the latest reports by Contactlab and Exane BNP Paribas.

At the event, Marco Pozzi, Senior Advisor Contactlab and Massimo Fubini, CEO&Founder Contactlab, will give a board overview of The Online Purchase Experience in Paris, the report that measures how European luxury brands market online: 34 global luxury brands, 3 E-tailers, 1 French Department Store. The metrics focused on communication in regards to ordering, purchasing, packaging, return procedure, and return communication.
A networking dinner will follow the one hour discussion, providing an opportunity to debate key trends.
The meeting will be held in Italian.

Sala Taipan at Mandarin Oriental in Milan, via Andegari 9


19.00 – 19.30

19.30 – 20.15
Customers’ expectations, behavior and experiences
Marco Pozzi, Senior Advisor Contactlab

20.15 – 20.30
How to exploit the potential of contact channels
Massimo Fubini, CEO & Founder Contactlab

20.30 – 22.30
Networking dinner with a menu by the chef Antonio Guida

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