Responsive email is no longer optional

7 April 2016

Why responsive email are so important? Smartphones and tablets can no longer be ignored by Fashion & Luxury brands. They represent a massive part of all email interactions. Even if a purchase isn’t completed via mobile, the customers has done some research on their mobile device.

Few numbers to highlight the phenomenon:

  • 42% of emails opened on mobile devices*
  • Mobile email opens have increased 894% since 2011*
  • 80% of users delete an email if it doesn’t look good on mobile

Best practices:

  • Design a simple layout
  • Keep the width to a minimum of 320px to 600px
  • Keep the text to a minimum of 13pt and line spacing at 1,5
  • Make buttons bigger to be easily tapped
  • Make images for hd (retina) display
  • Use a pre-header and limit subject lines to 30 characters
  • Put the navigation in the footer
  • Test your responsive email design

From analysis conducted by Contactlab and Exane BNP Paribas however there are few brands form the Fashion&Luxury industry that send a responsive email to their users, among these: Céline, Balenciaga, Bulgari, Burberry, Cartier, Dior, Fendi, Prada and Ralph Lauren.

This post will give you instructions… what are you waiting?
In the next post I will discuss about a brands mentioned above…

*from Contactlab platform (currently 80m of email sent per day)

7 April 2016
Author Editorial staff
© 2018 ContactLab S.p.A. – P.IVA e C.F. 09480090159 - All rights reserved
This website uses some cookies, also managed by third parties, and other technology such as fingerprinting,in order to collect statistical information and to target messages in line with the users’ online navigation preferences. To withhold consent to this cookies, click here.If you continue browsing by accessing any other section or selecting any item on this website (e.g. by clicking a picture or a link), you signify your consent to the use of cookies and other technology for profiling purposes.