New opening: So – Milano with J.W. Anderson at Milan Fashion week

On the 22nd September, as a part of Milan Fashion week, was the official event celebrating the opening of the space So–Milano. The store starts off by entirely dedicating its racks to the brand J.W.Anderson. The designer is form Northern Ireland. The innovative and contemporary collections find a place for second time in Milan, after first touching down for retail in the iconic 10 Corso Como. What recently fed the brand with fresh resources, is an investment by LVMH, which further pushes the brand towards growth and creativity. Jonathan Anderson is a creative director of the luxury brand Loewe as well, so he knows how best to sell his unique views and extravagant models to the demanding high end customers. The brand is also hosting an online store which offers the entire range of products, which are available for shipping internationally. For now the space So – Milano will be offering only in store shopping experience. For that reason be sure to swing by the store at Piazza Risorgimento, where you will find one of the London`s hottest brands.

The new opening of the space So-Milano

The welcome message