Since its foundation Instagram has shown its potential as a critical marketing channel and throughout the years it has become the most relevant social pla...

FemailFashionFinder’ s the new Daily Mail Online tool which can reveal us the brand of the items that fashion icons wear and where to buy them online. H...

Fashion brands are about to experiment a new strategy, supporting the "ready to buy" emerging phenomenon. What does this mean in terms of communication pr...

Sustainability plays a fundamental role amid the key factors that customers take into consideration when buying luxury. Are luxury brands able to implemen...

Chanel’s Digital Strategy, simultaneously exploiting multiple digital channels, allows everyone to get insights into the French Fashion house. Did you k...

Luxury goods products are for those who get richer. That's one of the outputs of Contactlab research about the online pricing strategy of 30 fashion and l...

Snapchat turned into a phenomenon in the social media context and, being aware of its potential as a marketing channel, fashion brands are exploiting the ...

Nowadays customers ask for quality, digitalization and different ways in which they can purchase goods. That’s a great opportunity to increase engagemen...

Contactlab tried to assess digital and physical integration among 34 Fashion&Luxury players, carrying out 61 store visits and measuring 21 parameters ...