Fashion Archives | Page 7 of 9 | Contactlab

Category: Fashion

Month: August 2016

4 August 2016

Fashion

Fendi celebrates its 90 Years, connecting its past and its future

On the 7th of July Fendi show “Legend and Fairytales” took place at the Trevi Fountain. A first-of-its-kind runway was set on the symbolic monument.

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28 July 2016

Customer engagement Fashion

The sense of imaginary in digital for fashion

In the era of "culture of images" how can fashion imaginary find its value thanks to storytelling and be relevant in creating a state of mind. It has to b...

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25 July 2016

Digital strategy Fashion

WeChat opens the doors to Chinese consumers: how to engage them

WeChat is the most powerful way to be in touch with Chinese consumers. This is the biggest social network in China: 90% smartphone penetration and 702 mil...

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14 July 2016

Customer engagement Fashion

How Gucci changed its own rules of the fashion personalization

Talking about Fashion Personalization, everybody got pretty mad when Gucci launched the new DIY service in their Montenapoleone boutique.

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11 July 2016

Data Strategy Fashion

Who buys where: decrypting cross-border luxury demand flows

Contactlab and Exane have just published a new research on the question of who actually buys luxury goods products and where they come from.

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5 July 2016

Customer engagement Fashion

How influent is a good digital engagement strategy in the luxury sector?

We interviewed Luca Solca, managing director of Exane BNP Paribas, about the importance for luxury of taking key decisions which affect every aspect of th...

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1 July 2016

Digital strategy Fashion

Is digital luxury turning mainstream? Digitally contactable customers are

The Digital Frontier 2016: Digital Luxury is turning Mainstream study, produced by customer engagement specialists Contactlab in conjunction with Exane BN...

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28 June 2016

Fashion

Are Fashion weeks still important?

Is fashion still a relevant business to invest in? We analize menswear catwalks considering the changes in fashion's brand strategy.

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22 June 2016

Digital strategy Fashion

The more segmented, the merrier and personal

It’s time now for marketers to exploit all the benefits of an advanced segmentation in the digital communication process with their audience. A must: it...

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Categories
- Customer engagement18
- Data Strategy3
- Digital strategy36
- eCommerce6
- Email marketing5
- Fashion79
Relevant Posts
- Cos’è la segmentazione dei clienti e perché è importante per il tuo... posted on 21/08/2018
- Balenciaga, Gucci and OFF-WHITE – the hottest brands for the 3rd quarter... posted on 23/11/2017
- Balenciaga… Less is more? posted on 26/04/2017
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