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June

Category: Digital strategy

Month: June 2016

22 June 2016

Digital strategy Fashion

The more segmented, the merrier and personal

It’s time now for marketers to exploit all the benefits of an advanced segmentation in the digital communication process with their audience. A must: it...

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15 June 2016

Digital strategy Fashion

Instagram ads: it’s all about content personalization

Since its foundation Instagram has shown its potential as a critical marketing channel and throughout the years it has become the most relevant social pla...

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9 May 2016

Digital strategy Fashion

Inside Chanel, thanks to its multichannel strategy

Chanel’s Digital Strategy, simultaneously exploiting multiple digital channels, allows everyone to get insights into the French Fashion house. Did you k...

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2 May 2016

Digital strategy Fashion

Entry prices at ca. 200 USD, real luxury?

Luxury goods products are for those who get richer. That's one of the outputs of Contactlab research about the online pricing strategy of 30 fashion and l...

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14 April 2016

Digital strategy Fashion

How do we speak when we speak about luxury?

Even digital channels need words’ value added in order to be visible and relevant. The author highlighted 3 examples of brands that use different strate...

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7 April 2016

Digital strategy Fashion

Responsive email is no longer optional

Nowadays, customers interact with brands above all via mobile and the main channel they use is the email. That’s why email should be responsive and shou...

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31 March 2016

Digital strategy Fashion

Catwalks revolution: the new customer journey

Traditional runway shows as we know them are dead, giving place to a customer-centric model based on instant catwalks sales. How is this revolution influe...

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25 March 2016

Digital strategy Fashion Featured

A glimpse at Mango’s promotional approach

Mango takes digital and physical integration very seriously, trying to implement seamless customer engagement strategy.

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23 March 2016

Digital strategy Fashion

Shifting competitive scenario in Fashion Luxury

The last couple of years have shown a great change in the Fashion & Luxury Goods industry: Market growth is leveling in most geographies, including Fa...

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Categories
- Customer engagement18
- Data Strategy3
- Digital strategy36
- eCommerce6
- Email marketing5
- Fashion79
Relevant Posts
- Cos’è la segmentazione dei clienti e perché è importante per il tuo... posted on 21/08/2018
- Balenciaga, Gucci and OFF-WHITE – the hottest brands for the 3rd quarter... posted on 23/11/2017
- Balenciaga… Less is more? posted on 26/04/2017
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