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Category: Digital strategy

Month: November 2016

7 November 2016

Digital strategy Fashion

Digitization of fashion shows: it's a tough game!

During the past few years we’ve been experiencing a massive digitization of fashion shows; it represents a great opportunity for brands, that are making...

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20 October 2016

Digital strategy Fashion

WeChat Moments Ads Case Study: How to Get into Customer’s Moments

To continue the exploration of WeChat, we select two interesting and successful examples of WeChat Moments Ads to show you how to get to know your followe...

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10 October 2016

Digital strategy Fashion

Ambassadors walk on Instagram for Geox

An overview in the strategy of digital engagement by Geox via Instagram with two examples of ambassadors' engagement with a global resonance.

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7 October 2016

Digital strategy Fashion

New opening: So - Milano with J.W. Anderson at Milan Fashion week

As part of the Milan fashion week, there was the official opening of the space SO-Milano, which initiated with the presentation of J.W. Anderson.

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19 September 2016

Digital strategy Fashion

Get in Touch with Potential Customers Through WeChat Moments Ads

China is challenging for brands which don’t know the local culture. One of the most powerful ways to communicate with consumers is WeChat Moments Ads.

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29 August 2016

Digital strategy

New opportunities for Luxury ...in South Korea!

A report offering an in-depth view on luxury market in Korea. The industry in the country is already very sizable and has good growth opportunities.

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11 August 2016

Digital strategy Fashion

Fashion brands fully embraced digitization: Digital Competitive Map

"Digital Competitive Map 2016" shows improvements in global performance in the second semester of 2015 by over two third of the brands analysed.

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25 July 2016

Digital strategy Fashion

WeChat opens the doors to Chinese consumers: how to engage them

WeChat is the most powerful way to be in touch with Chinese consumers. This is the biggest social network in China: 90% smartphone penetration and 702 mil...

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1 July 2016

Digital strategy Fashion

Is digital luxury turning mainstream? Digitally contactable customers are

The Digital Frontier 2016: Digital Luxury is turning Mainstream study, produced by customer engagement specialists Contactlab in conjunction with Exane BN...

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Categories
- Customer engagement18
- Data Strategy3
- Digital strategy36
- eCommerce6
- Email marketing5
- Fashion79
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