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Category: Digital strategy

Month: April 2017

4 April 2017

Digital strategy Fashion

Digital Competitive Map 2017: a narrowing of the gap between e-commerce and ...

The new Digital Competitive Map 2017 show brands' efforts to bridge the traditional rift between e-commerce and brick and mortar shops.

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16 March 2017

Digital strategy Fashion

F is for… about branded content for fashion

Fendi is breaking the rules with a brand new digital project named ‘F is For…’, to catch the attention of new generations by talking their language....

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9 March 2017

Digital strategy Fashion

Manolo Blahnik creates awareness through culture: the Art of Shoes

The retrospective 'Manolo Blahnik: The Art of Shoes' captures the essence of 45 years of work by one of the most influential figures in footwear. But it i...

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27 February 2017

Digital strategy Fashion

China is Back in the luxury game

China luxury market is worth 16% of the worldwide market, a number almost doubled by the number of Chinese customers representing the 30% of the industry ...

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30 December 2016

Digital strategy Fashion

Fashionable videos for fashion brands

H&M promotes the Xmas collection with a short movie by Wes Anderson: let's discover more about video promotion via major filmmakers.

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24 November 2016

Digital strategy Fashion

What does vulgar mean for fashion?

Fashion and vulgarity are strongly related: an exhibition shows what’s inside the common sense.

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11 November 2016

Digital strategy Fashion

What “SURPRISES” are waiting for you in Single Day?

Single Day, the biggest shopping day in China finally arrived! This year, starting from the 8-hour non-stop “See Now, Buy Now” fashion show held by Tm...

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10 November 2016

Digital strategy Fashion

Vogue vs fashion bloggers: that's fashion business, baby!

At the end of the Milan Fashion Week, the usual recap of the events appeared on Vogue’s website. “Ciao Milano!”: the intro was positive, as well as ...

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8 November 2016

Digital strategy Fashion

Key facts from the Annual Altagamma Luxury Observatory

The Annual Altagamma Luxury observatory Conference took place on October 20th in Milan. The status and future of the worldwide luxury market has been disc...

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Categories
- Customer engagement18
- Data Strategy3
- Digital strategy36
- eCommerce6
- Email marketing5
- Fashion79
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- Balenciaga… Less is more? posted on 26/04/2017
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