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August

Category: Customer engagement

Month: August 2016

18 August 2016

Customer engagement Fashion

Customers expect the "luxury feeling": The Online Purchase Experience Rankin...

The study analyses the online purchase experience in the luxury market, revealing that many high-end designer brands could twice as much.

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28 July 2016

Customer engagement Fashion

The sense of imaginary in digital for fashion

In the era of "culture of images" how can fashion imaginary find its value thanks to storytelling and be relevant in creating a state of mind. It has to b...

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14 July 2016

Customer engagement Fashion

How Gucci changed its own rules of the fashion personalization

Talking about Fashion Personalization, everybody got pretty mad when Gucci launched the new DIY service in their Montenapoleone boutique.

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5 July 2016

Customer engagement Fashion

How influent is a good digital engagement strategy in the luxury sector?

We interviewed Luca Solca, managing director of Exane BNP Paribas, about the importance for luxury of taking key decisions which affect every aspect of th...

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20 May 2016

Customer engagement Fashion

The See-now-Buy-now challenging strategy

Fashion brands are about to experiment a new strategy, supporting the "ready to buy" emerging phenomenon. What does this mean in terms of communication pr...

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18 May 2016

Customer engagement Fashion

Forget red carpet and go green

Sustainability plays a fundamental role amid the key factors that customers take into consideration when buying luxury. Are luxury brands able to implemen...

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2 May 2016

Customer engagement Fashion

Snapchat sets new rules in the fashion game!

Snapchat turned into a phenomenon in the social media context and, being aware of its potential as a marketing channel, fashion brands are exploiting the ...

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25 April 2016

Customer engagement Fashion

Online shopping: changing the ways to buy

Nowadays customers ask for quality, digitalization and different ways in which they can purchase goods. That’s a great opportunity to increase engagemen...

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1 April 2016

Customer engagement Fashion

Luxury customers want to feel unique

Customers are looking for a tailor-made experience when interacting with brands and brands, in order to satisfied this need, have to be truly personal and...

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Categories
- Customer engagement18
- Data Strategy3
- Digital strategy36
- eCommerce6
- Email marketing5
- Fashion79
Relevant Posts
- Balenciaga, Gucci and OFF-WHITE – the hottest brands for the 3rd quarter... posted on 23/11/2017
- New opportunities for Luxury …in South Korea! posted on 29/08/2016
- Cos’è la segmentazione dei clienti e perché è importante per il tuo... posted on 21/08/2018
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