Chiara Ferragni presents her new SS17 shoe collection at Milan fashion week
On Saturday Chiara Ferragni, blogger and a social media trend setter, presented her shoe collection for the upcoming spring/summer season. The meeting point was an adorable backyard in the heart of the milanese neighborhood, Brera, where the guests were able to dip themselves in the wonderland of glitter shoes.
Most of the designs were following a fairy tale mood. From sparky ballerina shoes, to joyful sneakers and elegant princess like pumps. It was al following the “Wonderland” theme of the event.
Colors were soft and dusty rose seemed to be all over the place making the atmosphere warm and cosy.
The spring summer collection doesn’t really change the tone of voice of the FW16/17. We will be able to find a continuation of her iconic “flirting” print almost everywhere.
The collection will be available online, as usual on the official website and it targets everyone who has joyful, young and free spirit. Moreover the shoes can be found on the shelves of the most famous department stores. Rinascente already sell them. Others in the list of official retailers are Selfridges (London), Harvey Nichols (London), Nordstrom (LA), Le Bon Marche (Paris). Luisaviaroma will be another way to buy the shoes online if you don’t live anywhere near the official retailers.