Nowadays customers ask for quality, digitalization and different ways in which they can purchase goods. That’s a great opportunity to increase engagemen...

Contactlab tried to assess digital and physical integration among 34 Fashion&Luxury players, carrying out 61 store visits and measuring 21 parameters ...

Contactlab and Exane BNP Paribas ranked 30 Luxury brands according to their capabilities in exploiting customer engagement via an effective Email contact ...

Even digital channels need words’ value added in order to be visible and relevant. The author highlighted 3 examples of brands that use different strate...

Nowadays, customers interact with brands above all via mobile and the main channel they use is the email. That’s why email should be responsive and shou...

Customers are looking for a tailor-made experience when interacting with brands and brands, in order to satisfied this need, have to be truly personal and...